WILD IN NATURE - WHO WE ARE

Wild in Nature® is a UK-based running and outdoor gear brand created by passionate runners, hikers, and adventure seekers who live and breathe the outdoors.

Born in early 2025 after 5 years in e-commerce, we decided to build a brand at the heart of what we do everyday! We’re a family-run company shaped by adventures, running, boxing & hiking – and we truly love being Wild in Nature.

Two people standing against a brick wall wearing matching outfits.

Wild in Nature - Running

Made By Runners, For Runners

Mike and Jess, founders of Wild in Nature, are seasoned runners with years of experience from local 5Ks to full marathons.

For them, the outdoors is a way of life. With three energetic boys aged 8, 9, and 10 – all keen amateur boxers and budding runners – their family life is built around training, competing, and embracing the rewards of an active lifestyle.

Movement is the heartbeat of Wild in Nature, inspiring every product and adventure.

Wild in Nature - Hiking

Engineered By Pioneers Of The Outdoors

Where the path ends, adventure begins - Hiking gave us many lessons about the outdoors lifestyle – it gave us perspective, and a deep respect for the beauty of nature. Wild in Nature grew from that passion, built to inspire others to step outside and experience the same freedom.

Wild in Nature - Family Adventures

Why It Matters

In a world ruled by devices, we choose open spaces, muddy boots, and fresh air.
Wild in Nature is our way of helping other families swap digital time for real adventures together.

We have launched with our hydration vest and water accessories, but aim to expand to support all areas of outdoor adventures in the near future.